Define your company DNA.

We create compelling and distinctive brand identities which clearly communicate the unique qualities of your business to drive future growth.

Our branding process

  • It is essential to spend time to gain an extensive understanding of your business, your ambitions, your experience, your strengths, your team, existing projects, attractive opportunities, the industry and the competition.

    We embed ourselves in projects to create a brand that will engage and inspire. That means investigating, interviewing and challenging.

    Our approach to this is to be efficient with time and spend it where it will add the most value. With a deep understanding of the company we can develop a strong, authentic brand.

  • Once research is complete it is then crucial to conduct a thorough analysis which will underpin our decision-making.

    Analysis delivers thought-provoking and practical findings and recommendations, highlighting new insights and potentially challenging existing thinking.

    Based on the analysis and feedback, we would then be in a position to outline the direction we recommend taking for the brand strategy.

  • Here we develop a concise and compelling definition of your brand, which forms the DNA of the company. It defines what you stand for, your essence, and sits at the heart of everything, not just the marketing.

    It is critical to build a single overarching and unifying brand strategy that can stand the test of time. It must be clear and concise and each element should contain both rational and emotional depth.

    Done well the brand strategy enables you to be consistent and meaningful in both presentation and behaviours over the long-term, so that you live the brand everywhere and in everything you do.

    We bring it to life through the brand-mark, visual language and communication materials.

  • Moving from words to creative. The visual identity is a combination of the brand-mark (logo) and visual language (look and feel) – it perfectly represents and brings to life the brand strategy. It creates a clear direction for the design and implementation of the brand.

    These elements are the visual embodiment of the brand and should convey its unique value - even if the audience is not familiar with your business.

    Style guidelines

    The style guidelines are a technical document with instructions for the brand’s application which enables those executing it to understand and control the brand’s look and feel across all touchpoints. This as well as the Stakeholder handbook ensure consistent use of the brand across all touchpoints.

    Stakeholder handbook

    The Stakeholder handbook is an engaging summary that explains brand strategy, narrative and visual identity. It is used by employees, shareholders, partners, investors and for recruitment, to communicate what you stand for.

  • As the key communication tool for you business the website would be derived from the brand strategy, visual identity and brand narrative - we would work closely with you build and launch xxxxx.

  • We would develop your communication tools in a roll-out across your business.

    • MS Office templates and assets

    • Business cards

    • Social media templates

Meet the Team

We are a ‘centre of excellence’, a group of senior professionals who are experts in our fields and used to working to tight deadlines. We are primarily work alongside the management teams to ensure effective and timely projects.

  • Research, brand strategy

    Gillon is a strategist with a designer’s eye. His ability to decode and simplify complex issues has led to bold strategies capable of transforming organisations and engaging both their people and customers.

    Gil transforms brands from the ordinary to the extraordinary by uniquely blending strategy and creativity he uncovers what makes a brand truly special and brings it to life in a meaningful and compelling way.

    Gil has extensive experience in creating and developing strong enduring brands, that build loyalty without reason, through consistent and meaningful execution over the long-term.


  • Project manager, Designer

    Katie is a founding director of Lokate Design and has over 25 years experience working with communications, PR, design agencies and consultancies. Her former years were spent working in corporate finance for large UK banks.

    She has particular experience is creating branded investor assets for FTSE 100 & 250 management teams, working closely with CFOs, CEOs, IR & Comms to support them seamlessly, always available to make the process easy and the delivery perfect.

  • Graphic design, project management, branded asset creation

    A co-founder of Lokate Design, Lisa has over 25 years experience working with communications, PR, design agencies and strategic consultancies. She works directly with boards, founders, management, IR, comms and marketing teams ranging from FTSE 100s to charities.

    Lisa creates compelling ideas to communicate effectively through visual design, communicating ideas to engage, inform or captivate through visual communication and problem-solving.


  • Creative Director

    xxxxx

  • Graphic design, digital design and production

    Ian has over 15 years of industry experience. He’s worked in a variety of business sectors, both in the UK and internationally. He’s won international design awards and had work published in the design press.

    Ian takes a jargon-free approach to design and believes that creativity works best for businesses when it’s based on a foundation of rational thinking. This approach has built strong and lasting relationships with clients, and importantly, created solutions that have helped clients to achieve their business objectives.